PRODUCTION CINEMATIC: Title Cards

This week I began concepts for title cards, taking into account the opinions of the group. Jerwin and Jonathan pointed out that it would be better if there wasn't too much of a reveal about the butter and his character.

From this, I took examples from my moodboard, and tried to implement it whilst thinking of the mood.

I tried to keep the colour scheme in the warmer palette, but I wanted to experiment within this, having some cards be pinkish hues, while others were darker purples. I also tried to look at the styles on the moodboard I had made. I felt that the simpler styles were more  appropriate, so I tried to work that into most of the titles, trying to hint at what the animatic is about without revealing anything.

After feedback on the very first title card I produced, I played around with how I could add what was maybe missing from it! I thought about smog and mist, like when cold objects are exposed to warm air, and made a moodboard of smoke in spotlights to reference.

I ended up using this research as well to look into how the light could pool out of the fridge door too. And so, the title card I gave to Michelle Z as a placeholder, was this.

The final title card is not yet decided, as they await feedback due to loss of work (through my own foolish mistake). This should be implemented this week.